Get ready for a nostalgia fix: Hare Jordans are making a comeback.
Four years before Michael Jordan paired up with Bugs Bunny for big screen adventure Space Jam, Nike debuted the Hare Jordan collection.
The 1992 release was an instant smash with fans and now the collection is making a comeback as part of Nike Jordan’s 30th anniversary celebration.
“Michael Jordan continues to be the inspiration and reference for how we run the Jordan Brand today,” said Larry Miller, President of the Jordan Brand. “We draw inspiration not only from his unwavering commitment to greatness, but also the creative innovation he brought to the game of basketball. The Hare Jordan campaign was a whole new way to celebrate the fun of the game, and we look forward to working with our partners at Warner Bros. Consumer Products for a new take on this classic.”
“Each is an iconic figure and legend in his own right, but together Bugs Bunny and Michael Jordan are an unbeatable combination on and off the court,” said Brad Globe, President, Warner Bros. Consumer Products. “We are excited to partner with Jordan Brand to reintroduce Hare Jordan to an entirely new generation of fans with this limited-edition collection that includes a mix of classic and cutting-edge styles.”
