Did you know this?
We always pronounce it as “Ay-soss” but, as many of us know, that’s not technically how it should be said.
The name of the online clothing retailer where you lose hours of your life looking for the perfect shoes is actually an acronym.
A.S.O.S. stands for As Seen On Screen, which makes a lot of sense.
We’ve known this for a while now but it looks like not everyone was up to speed.
People on Twitter are freaking out slightly that they didn’t know what ASOS stood for.
OMG I can't believe I just learned that @ASOS means as seen on screen 😲 I'm shooketh 😮
— sal ma (@salmadream3) August 11, 2017
As if ASOS stands for as seen on screen???? #mindblown
— nichaela✨ (@nichaela__) August 11, 2017
Surely not just me that didn't know @ASOS stands for As Seen On Screen…. #LearnSomethingNew
— Salma Abouelela (@Salma_Says_) August 11, 2017
https://twitter.com/__itslauren/status/896149618836123648
Oh, ASOS means "as seen on screen" and I've always thought it was "all sorts of stuff" 😂😂😂
— alisha 💫 (@justalishasblog) August 11, 2017
Just this morning, ASOS’s official customer service account helpfully weighed in on the conversation.
Can confirm it’s As Seen On Screen!!
— ASOS Here to Help (@ASOS_HeretoHelp) August 12, 2017
So there you go. Is everybody caught up? Good.
