People are just realising now what ASOS actually stands for

Did you know this?

We always pronounce it as "Ay-soss" but, as many of us know, that's not technically how it should be said. The name of the online clothing retailer where you lose hours of your life looking for the perfect shoes is actually an acronym. A.S.O.S. stands for As Seen On Screen, which makes a lot of sense. We've known this for a while now but it looks like not everyone was up to speed. People on Twitter are freaking out slightly that they didn't know what ASOS stood for. https://twitter.com/salmadream3/status/896118674959982592 https://twitter.com/nkkhlaar/status/896117600790339584 https://twitter.com/Salma_Says_/status/896089171713966080 https://twitter.com/__itslauren/status/896149618836123648 https://twitter.com/_alisha_r/status/896062519583809537 Just this morning, ASOS's official customer service account helpfully weighed in on the conversation.  

Can confirm it's As Seen On Screen!!

— ASOS Here to Help (@ASOS_HeretoHelp) August 12, 2017

So there you go. Is everybody caught up? Good.