Research says this is the age we should stop shopping at Zara (we’re having none of it)

Sorry, WHAT?!

Now, before we go any further, let us say we firmly believe that people should shop wherever they want to, regardless of their age. That said, people are pretty interested in recent research which suggests that there's a certain cut-off point for shopping at Zara. Research conducted by consumer analysis agency Insight Rooms found that the high-street store is all the rage for those aged 23-27 but then it starts to fall off and by 33, "engagement falls to below 1%". Current fave is this 'poplin top with frilled sleeves', €29.95 Speaking to Who What Wear, Ed Dilworth, CEO of Insight Rooms, said that Zara skews young "but the looks include more conservative and classic styles that stretch up into that older range more than the youth brands". According to this research, the median age is 25 with this suggesting that its popularity drops off from then onwards. To be honest, we're having none of this because we know just how obsessed our readers (and us too) are with all things Zara but it's interesting research all the same... Main image via Zara