Riverdale’s Cole Sprouse shows off his photography skills in new campaign for Primark

Primark have released the first look at their Spring/Summer 19 collection - and it was shot by none other than Riverdale's Cole Sprouse.

The actor, who plays Jughead Jones on the drama, went behind the lens for the series of 17 images; showcasing the season’s women’s and men’s collections. Shot on-location in California, the scene is set on the sun-drenched grounds of a 1950’s style gas station and motel, a road-stop off the empty, open highway. The womenswear collection is full of bright colours and bold prints - and, basically, everything we could want in a summer wardrobe. Asymmetric satin skirts, gem-dripped fishnet dresses and bodycon rompers in orange leopard print are mismatched from AM to PM. Safari and rave converge in key looks: a relaxed linen suit is layered with pink cycling shorts and metallic jackets; a subdued trench is slipped on over a brash neon fishnet dress, while a jumpsuit is zipped to the waist to reveal dip-dye tees and bleached denim. Bold neon accessories and loungewear crank up the volume to the max, while accessories like raffia handbags and wooden bangles add an earthy feel. Alongside his role in Riverdale, Sprouse has steadily been building his photography credentials - much to the delight of his 20 million Instagram fans. He recently shot editorials for Vogue Hommes and ELLE USA.