Supermodel Signs Exclusive Deal With Carphone Warehouse For Fashion Accessories Collection

British supermodel Kate Moss has added Carphone Warehouse to the designer belt of brands who want her fashion expertise, as she has signed an exclusive deal with the company for a new range of fashion accessories for smart phones and tablet devices.

Moss is said to be delighted with the deal stating; "My phone's as much a part of my look as my bag or shoes, and yet there's so little choice out there."

"My whole approach was to treat this as any other fashion collaboration; I was heavily involved in the design process and loved seeing my vision come to life in the final product. From the quality of materials to design, I wanted the best for my range that reflected my personal style."

Moss has been the face of Rimmel for almost 12 years

Carphone Warehouse revealed that in the last 12 months ownership of smartphones by women has increased greatly. Julian Siment, marketing director at Carephone Warehouse, said; "Consumers see their technology as another way of expressing themselves and a natural extension of their own personal style. Fashion tech blurs the lines between fashion and technology, and Kate Moss is the perfect match for us to drive forward integration and creativity from the two industries."

The Kate Moss Accessories Collection will be available in Carphone Warehouse stores and online this summer.