Amazing news! Penneys Beauty is now 100 percent cruelty FREE 3 years ago

Amazing news! Penneys Beauty is now 100 percent cruelty FREE

Major step for the brand.

Ladies - this is such exciting news.


Penneys has officially announced that their PS... own-brand cosmetics range has achieved the Cruelty Free International Leaping Bunny certification.

The certification includes make-up, skincare and haircare products.

The Leaping Bunny logo will now be on all Primark own brand PS… products, allowing customers to shop for their favourite beauty essentials in the knowledge that the cosmetics are free from animal testing.

Penneys has worked very closely with Cruelty Free International to rigorously audit the entire PS… product range over the last year.

The Leaping Bunny accreditation is the most trusted cruelty free certification for non-animal tested cosmetics in the world.


Leaping Bunny is the internationally recognised gold standard certification programme that enables consumers to easily identify and buy products that are not tested on animals.

Penneys joins over 1000 companies to have obtained Leaping Bunny certification.

Cruelty Free International has made real progress around the globe for the countless animals suffering in cruel tests for cosmetics.


Educating, challenging and inspiring others across the globe to respect and protect animals, Cruelty Free International investigates and exposes the reality of life for animals in laboratories, challenges decision-makers to make a positive difference for animals, and champions’ better science and cruelty free living.

Speaking about the accreditation, Michelle Thew, CEO of Cruelty Free International, commented,


“We are delighted to award the Leaping Bunny certification to the PS… cosmetic range. We want to congratulate Primark for demonstrating it’s possible to bring high quality cosmetic products to the high street without inflicting suffering on animals. The Leaping Bunny makes it easy for customers to make an informed and ethical decision about their shopping.”

PS… has been revolutionising the beauty industry internationally for the last four years; known for their on-trend products with superior quality at affordable prices this fun brand is accessible to beauty enthusiasts worldwide.

From July 2018, the entire PS... range has been officially certified with the Leaping Bunny logo, which will appear on products over the coming months.