Curiouser and curiouser.
There's no denying it: Penneys have been on fire lately with their Disney-insprired ranges.
We had the Aristocats, as well as Aladdin (seriously though, how cute was that lamp?) - and even a Minnie and Mickey Mouse-inspired homeware range.
And let's not forget the one that started it all: when the retailer brought out their Beauty and the Beast range and everyone was enchanted by the little Chip mug.
Their latest one is the Alice and Wonderland beauty range - with the five products just as colourful as you would expect from the enchanting tale.
The mini-range includes two heart-shaped lipsticks: one in a neutral shade, another in a rosy pink colour - and each priced at just €4.


There's a set of mix-and-match false nails which cost €4.50, including designs with pink-and-black stripes, golden glitter and pink nails with black hearts.

A set of Alice In Wonderland-inspired false lashes is also included in the collection - or, as they're named, the Wonderland Girl lashes - and they cost just €3.

The last product may be our favourite one of all, though.

For just €12, the pull-out cosmetic drawer has four blush/highlighters; 12 different eyeshadows - from neutrals to the more out-there bold colours - and two lip glosses: a nude colour and a bright pink colour (which has the cheshire cat designed across it).
We'd imagine the are going to be flying off the shelves - so you'll have to be quick if you want to grab one.