Rare Beauty is the one celebrity beauty brand everyone is talking about

The most loved celebrity beauty brand has been revealed, and Selena Gomez's Rare Beauty has come out on top.

The actress and singer's beloved brand, which was launched in 2019, has been crowned the top celebrity beauty brand of 2025.

Kylie Cosmetics, Fenty Beauty, and Rhode are also topping the rankings.

Rare is slowly becoming one of our personal favourite brands, but what products are actually worth the hype?

If there's one product you buy, make it the Rare Beauty Soft Pinch Liquid Blush in the shade Grace.

Buy it here.

Rare Beauty is the one celebrity beauty brand worth the hype.

The blush is one of the brand's top sellers, and it is worth every penny. Coming in a variety of shades, there's something for everyone, even those with the palest Irish skin.

With over 11.6 million annual Google searches, 8.4 million Instagram followers, and 4.9 million TikTok followers, Rare Beauty is a vegan and cruelty-free makeup brand that works towards breaking down unrealistic standards of perfection. 

Buy the Rare Beauty Soft Pinch Liquid Blush (Grace) here.

Find more Rare Beauty products here.

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