With the rise of Fenty Beauty and Kim Kardashian's cosmetics, you'd think those would be the front runners in the beauty field this year.
Not so. Instead, the most searched for brand is one we haven't even heard of.
Ulta Beauty took the beauty op spot of 2017... and honestly, is it a make-up line? A website? We don't know.
Looking further into it, Ulta is kinda both. It stocks all of the beauty brands you can think of... at bargain prices.
Just think Sephora, but cheaper. And we're very glad we found it because... #treatyoself.
Here are the top ten most searched for beauty brand of the year:
Ulta Beauty
BH Cosmetics
Senegence Lipsense
Charlotte Tilbury
Milk Make Up
Benefit
Wet N Wild
Fenty Beauty
Huda Beauty
Finishing Touch Flawless
Nars finally launches the product we’ve been waiting years for
This lash serum is adored by Sydney Sweeney and Molly-Mae We’re always looking for products that’ll give us a natural, longer lash, but many tend to cause more harm than good. We’re looking for a lash serum that’ll improve the condition of our lashes, and not mascaras that will dry them out. And there’s one […]
Nars has finally answered our beauty prayers Nars has been one of our go-to beauty brands for years, with the brand creating some of our holy grail makeup products, including the Orgasm Blush. It has been a cult favourite for some time, but the brand has finally answered our beauty prayers by launching a liquid […]
Here’s what make-up Joanne McNally is loving This article contains affiliate links. We may earn a commission on any sales generated from it. We’re incredibly nosey about what makeup our favourite celebrities are using, and we recently discovered the concealer Joanne McNally swears by. Makeup artist Liv Davey recently shared a list of products used […]
