WHAAAT?

You might have thought using pencils to create curly hair was the maddest beauty trend to date but no, the latest craze is to put soap in your brows to make them thicker. YouTube vlogger Desi Perkins is a fan of the soapy brow, so much so that she dedicated an entire video to chatting about it. Even she acknowledges that the idea is completely off the wall, captioning the video 'Soap Brows WTF', but there appears to be some substance behind the idea. https://www.youtube.com/watch?v=WDKQbW8y8tY It's only Desi who's shouting about the benefits of soap brows either as several esteemed names have got behind the idea including *drumroll* Anastasia Soare, the powerhouse behind Anastasia Beverly Hills. Check out the 'Soap Brows' video posted a couple of days ago if you're interested in trying out the trend. Apparently, standard soap, the old-school bar you'd find in the bathroom, is the secret ingredient to thick luscious brows and I am definitely giving this particular hack a go.

Soap Brows ? @__shellbyyyy Using #BrowDefiner in Dark Brown #anastasiabrows #anastasiabeverlyhills

A video posted by Anastasia Beverly Hills (@anastasiabeverlyhills) on Oct 7, 2016 at 4:22pm PDT

Apparently, it's an old school Hollywood makeup trick and even the Pixiwoo girls swear by it. That it, Tuesday night plan is perfecting the 'soap brow'.

Have you heard of #soapbrows @pixiwoos specifically @nixiepixi1 in this video explained this old Hollywood trick in their tutorials. Really love the effect, natural and full brows. An affordable hack! I think this will be MASSIVE too. ? @nixiepixi1 #alittlekiran If you're not following/subscribed to @pixiwoos on YouTube then I don't even know who you are . . . #beautyhack #makeuphack #brows #browsonfleek #makeuptrick #makeupartist #pixiwoos #makeuptutorial #diytutorial #hollywood #makegirlz #hudabeauty #brian_champagne #dressyourface #laurag_143 #wakeupandmakeup #makeupvideo #liveglam #glamvids #bbloggers #beautyblog #ukbloggers #makeup #beauty #browtutorial #makeupvideoss #maquillaje #maquiagem @makeupviddeoss @popsugarbeauty @allure @wakeupandmakeup @hudabeauty @brian_champagne @makeupbymario @makegirlz @ssssamanthaa @liveglam.co A video posted by Kiran ? (@alittlekiran) on Aug 4, 2016 at 11:03am PDT

It's getting a huge amount of love on Instagram too with one person saying that you can use soap instead of brow gel.

My jab at "soap brows". I tried it. I'm a fan. ? If you don't know what they are, check @desiperkins you tube as she covers it. Saves you the money spent on brow gel. In my opinion it's more of a brow hack. Used @benefitcosmetics goof proof brow pencil in number 4. Lashes @houseoflashes in style Bambi Highlight is @jouercosmetics creme highlight in tiare. #soapbrows #benefitbrows #jouercosmetics #houseoflashes

A photo posted by H I L A R Y (@hilarymakeup1) on Oct 10, 2016 at 10:19am PDT

Here's more examples of the soap brow in action:

90s grunge inspired eye look! . . . @nyxcosmetics eyebrow pencil in Taupe @anastasiabeverlyhills Self-Made eyeshadow palette @ardell_lashes 162 @nyxcosmetics tres jolie gel pencil eyeliner @loraccosmetics behind the scenes eye primer . . . #mua_underdogs #featuremuas #makeup #motd #eye #highlight #foundation #nyx #lipstick #countour #brows #makeupartist #falsies #highlight #soapbrows #brows #browsonfleek #wings #@featuremuas @featureformua @mua_underdogs @_makeup_artist_worldwide_ @instabeeyou @featuring_mua @universalhairandmakeup @instabeeyou @noticemymakeup @slayagebeauties @featuremuasworldwide @bfte_cosmetics @giftedmua @discover_muas A photo posted by Emma L (@mizemmakeup) on Oct 9, 2016 at 7:35am PDT

Foiled Autumn eyes and a dewy glowing skin ? day 1 of #100daysofmakeup

A photo posted by Amy Bawden (@missabmakeup) on Oct 9, 2016 at 4:42am PDT

my go to makeup: skin: @katvondbeauty primer & lock it foundation (light 41) @anastasiabeverlyhills fair cream contour kit, & @thekatvond shade light contour palette @lunatick_cosmetic_labs contour palette (blush) @hourglasscosmetics incandescent strobe lighting powder eyes: @anastasiabeverlyhills dark brown dipbrow using the soapbrow technique @katvondbeauty fair lock it eye primer & immortal lash mascara lips: @makeupgeekcosmetics plumeria full spectrum liner choker: @deandri A photo posted by ??M U D (@makeupmud) on Oct 8, 2016 at 3:37am PDT

Double winged liner blue & glitter ?✨#doubleliner #blueliner #glitterliner #soapybrows #soapbrows @nyxcosmetics @nyxcosmeticsuk #nyxvividbrights @muacosmetics #muavelvetliplacquer #splash #velvetlaquersplash #mualuxe #mualuxevelvet #snapchat #snapchatfilter #mua #makeupartist #undiscovered_muas #scottishmua #scottishmuas #makeupbydaniellefriel #makeupbyme #makeupdolls #makeupjunkie #makeupmafia

A photo posted by Danielle Friel ? (@daniellefrielx) on Oct 7, 2016 at 10:44am PDT

Maybe bright lipstick will distract people from how tired-looking I am..? . . . @nyc_cosmetics_ liquid eyeliner @ardell_lashes 120 eyelashes @nyxcosmetics eyebrow pencil @soniakashuk eye on neutral matte palette @milanicosmetics baked blush in Berry Amore @marcbeauty 216 lipstick @physiciansformula butter bronzer @thebalm_cosmetics Mary-Lou Manizer @diormakeup star foundation . . . #eye #highlight #foundation #nyx #lipstick #countour #brows #makeupartist #falsies #highlight #soapbrows #brows #browsonfleek #wings #@featuremuas @featureformua @mua_underdogs @_makeup_artist_worldwide_ @instabeeyou @featuring_mua @universalhairandmakeup @instabeeyou @noticemymakeup @slayagebeauties @featuremuasworldwide @bfte_cosmetics @giftedmua A photo posted by Emma L (@mizemmakeup) on Oct 5, 2016 at 5:51pm PDT