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16th January 2018
01:12pm GMT
“The connection between the propagation of unrealistic body images and negative health effects, especially in girls and young women, has been established. "To try to hold ourselves up to be like those women is impossible because even those women don’t look like how they appear in those photographs."https://www.instagram.com/p/Bc78hPcljob/?taken-by=revlon The ban includes photo manipulation and the altering of images advertising beauty products and makeup. It covers in-store ads, promotional displays, online advertising, social media, and any marketing campaigns. CVS is giving other brands until 2020 to present un-retouched images, or else they will place an alert reading 'digitally modified' on the brand's ad. The company said they are making the change “... in an effort to lead positive change around transparency in beauty, as well as to allow customers to differentiate between authentic and materially altered imagery." 80 percent of CVS's customers are women.
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