Shooting a fashion campaign takes a lot of work and Rare Digital Media have shown exactly what is involved with the below video.
The time-lapse video includes six (yes SIX) hours of retouching shortened down to just 90 seconds and it’s interesting to see what exactly happens when photo shopping a fashion campaign.
In this particular shoot, the model’s jaw is slightly reshaped, her skin in smoothed, her fingernails are lengthened, cheeks are shaded and teeth whitened.
This is well worth a look.
