Giving the people what they want now involves a TV series showcasing cute cats and dogs. The in-flight entertainment channel will feature the animals as part of its long-haul flight schedule.
The Paws & Relax channel will host a series of cartoons, as well as cats and dogs playing and cute snaps of baby animals, to be launched from next month.
The channel is the latest move to improve customer satisfaction on board British Airwarys flights, who also included ‘Slow TV’ and mood-detection blankets as part of a campaing to improve and develop their on-board service.
Images via ITV News