The rapid rise of social media means that it's easier than ever before for new businesses to reach their audiences.
But getting the right tone and interaction with customers online remains a challenge for a lot of business owners.
As part of The AIB Start-Up Academy in association with The Irish Times, founder and owner of
Spark Digital, Felicity McCarthy, provided the entrepreneurs with her top tips on how best to build visibility, reputation and profits using Facebook and Twitter.
In the video, Felicity gives us three of her top tips for businesses using social media. Check it out below.
https://www.youtube.com/watch?v=UbHiQ2AsZwA&t=17
