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14th August 2025
03:40pm BST

Two content creators have gone viral online with a playful video about 'La Baa Baa's'.
The Labubu dolls have been all the rage for a while now.
Whether you like them or not, they're everywhere: all over our for you pages, on people's keychains, or dangling from someone's designer bag.
However, there seems to be a brand new Irish competitor on the market stealing all the thunder.
Content creators, Haley and Kaitlin, posted a video promoting their 'La Baa Baa's' to the internet, and people absolutely loved the little Irish sheep keychains.
@hungry.haley The fashion police called. Labubus are out; Labaabaas are in. Sorry, I don’t make the rules. #ireland #irish #irelandtiktok #irishmemes #irishcomedy #killarney #sheep ♬ original sound - Hungry Haley
The virality of the video led the makers of the so-called 'La Baa Baa's' to reach out to Haley and Kaitlin, inviting them to their flagship shop in Cork.

Siblings Caroline, Billy, and John design 100% wool "knit bits" at Erin Knitwear in Cork.
What started as Billy's little side project of designing sweaters and hats has quickly become a worldwide sensation, with La Baa Baa's now shipping internationally.
A lighthearted TikTok has single-handedly spiked major sales for the Irish family business.
And similar to the Labubu's, the La Baa Baa's come in all shapes and sizes, with some wearing hats and others sweaters.
So, this is your sign to grab your 100% wool Irish La Baa Baa while they're hot.