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21st Mar 2018

Britney Spears just announced her first major fashion campaign

Orlaith Condon

It’s Britney, b***h!

For any of you who follow Britney Spears on social media, you’ll be well aware of her legendary runway videos, and for those of you that don’t, what are you actually doing with your life?

Britney has been the queen of Instagram ever since she first started twirling her way down her hallway and it seems people in high places noticed.

The pop princess took to Instagram today to reveal some very exciting news – she’s signed a major deal with Kenzo.

A post shared by Britney Spears (@britneyspears) on


Sharing a sneak peak at some of the looks she modelled, Britney revealed the news that she would be starring in the campaign for the brand’s Memento N°2, saying:

“So excited to announce my new campaign for Kenzo”.

Britney is throwing it right back to her days of double-denim and Von Dutch baseball hats in the new campaign and we are so here for it.

Kenzo also shared a look at Britney’s already iconic campaign with a short teaser video that has us dying to see more.

A post shared by KENZO (@kenzo) on

However, many fans have been left disappointed with the images, attacking Kenzo for “heavily photoshopping” the pictures.

“All I see is a lot of Photoshop and an 80s print,” one wrote on Twitter. “Britney is a beautiful girl. Why make young girls think that they can achieve this look when so much is enhanced in the edit?”

While another said: “Good for her. But who the heck is in this picture?”