Very curious.

Stephen Bear and Charlotte Crosby have been one of the most loved-up reality TV couples ever since going public with their relationship in February. Bear shared a photo of a Rolex watch that Charlotte had bought him on Instagram this month and they've even bought a house together in Essex, but speculation is now rife that they've split. He shared this message over on Twitter earlier this week, appearing to confirm their break-up. The tweet was later deleted, leaving fans very confused as to what's going on. Bear is currently on a lads holiday in Magaluf, according to the Daily Mail, which could have prompted the reality star to call it quits, but we have our own theory. The reality star shared this sponsored video promoting dating app Tinder, of all things, to his social platforms yesterday. In it, he tells followers "if you haven't found your Charlotte... download Tinder."

I've got my Charlotte but Bears need friends too! Thanks to @tinder I've made lots of them this summer ☀️? #tinder #spon #friends

A post shared by Stephen Hollywood Bear (@stevie_bear) on Jul 20, 2017 at 9:59am PDT

Though the video looks spontaneous, sponsored posts like this are usually planned well in advance and are often scripted. It could be that the post had been finalised before Bear's now-deleted tweet was posted and he would have lost out on a valuable sponsorship deal with the dating app if news had broken of the split with Charlotte. It doesn't appear to be the only such deal that the pair are tied into together, if their social profiles are anything to go by.

Sooooo buzzing @hisandhersstore have finally got the iPhone 7 plus cases in white and black ?❤️ Now we are matching again @stevie_bear ? All iPhone 6 cases are new nearly HALF PRICE ✔️??

A post shared by Charlotte Letitia Crosby (@charlottegshore) on Jul 17, 2017 at 1:34pm PDT

The couple also presents MTV show Just Tattoo of Us together. Charlotte hasn't made any comment on the split rumours.