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11th September 2018
10:42am BST

The star has also reportedly spent the past four days filming in London, where he is expected to get a £5 million payday for his work in the advert.
A source revealed to the publication:
“John Lewis wanted to win the battle of the Christmas adverts this year and it has cost them a significant sum to do it, but they think having Elton on board will guarantee its popularity and blow Marks & Spencer out of the water. “It’s a tear-jerker but also very sweet, and follows Elton from a child, through his teenage years, into how he is today."A spokesperson for John Lewis also commented on the speculation saying:
"We are lucky enough to enjoy lots of speculation around our TV ads, much of which is wildly inaccurate, and our one rule is to never comment on any aspect simply because we want to keep the magic."It's not a yes, it's not a no. Whoever and whatever it features, we not it'll be a cracker. Here's the 2016 and 2017 advert to get you excited.
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