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Entertainment

09th Jun 2017

Justin Bieber’s new video is just one big ad for a brand

Anna O'Rourke

Hmm…

Justin Bieber shared this mysterious tweet earlier this week, leaving his followers mighty confused.

It turned out that the list of name referred to Victoria’s Secret Angels, which didn’t really clear things up.

Biebs then announced that he’d be dropping a single with David Guetta and his fans promptly freaked out.

https://twitter.com/bieberfollowBRA/status/872147343679905792?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.her.ie%2Fentertainment%2Fjustin-bieber-just-made-announcement-twitter-freaking-349872

So that song, 2u, is now here, and the video is… something.

We were given hints about the Victoria’s Secret Angels featuring, but little did we think the video would just be a full-blown ad for the brand.

There’s product placement, and then there’s this:

The brand has seen its sales slide recently and is likely aiming to attract a new generation in Justin’s young fanbase.