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9th October 2017
09:28am BST

You can probably see what people are confused. It's clearly a piss take, or so they hope anyway, but the bottled water has already been listed on the main site.
Taking to Twitter he said, "I'm launching my first ever product in partnership with @Topman. #LEauDeChris"
Here are some of the reactions:I'm launching my first ever product in partnership with @Topman
#LEauDeChris pic.twitter.com/LTnKVQtXzI — Chris Hughes (@chrishughes_22) October 9, 2017
@HTPike4 I love him.... but what is this?? ??
— molly (@malicexxo) October 9, 2017
are you bantering ?? pic.twitter.com/LA00XMaIZd
— Anna ??? (@annaxox_x) October 9, 2017
Idk if this is a joke or not
— EV (@eviewints_) October 9, 2017
This is a joke ad right..?
— Becky Marchant (@BeckyMarchant1) October 9, 2017
@franceshill_ is this a joke? ???
— Alex (@Alexkt69) October 9, 2017
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