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12th December 2016
07:25pm GMT

Subliminal *one day I'll fly away* messages during #xfactorfinal ads for #johnlewis and #MattTerry final song... #cleverNicole pic.twitter.com/SBiI28Y61A
— Rae Carpenter (@RaeCarpenter) December 11, 2016
So #MattTerry sang One Day I'll Fly Away right after JohnLewis ad ran 3 times. Coincidence I'm sure #xfactorfinal — WhatsaMata8 (@whatsamata8) December 12, 2016
Is Matt Terry's version of the John Lewis advert an unfair subliminal tie-in to help him win? #xfactorfinal #VoteSaara
— Paul Duerinckx (@drinckx) December 11, 2016
So they play 3 JLew adverts in the ad break... and the JLew song is Matt's winner's single? Subliminal cheekiness #XFactorFinal — Aaron Hall (@aaronmikeyhall) December 11, 2016
Itv cleary want matt to win the subliminal use of this song during last break #xfactorfinal
— Rob Gilbert-Warsop (@robpw2) December 11, 2016
Subliminal messaging now? This song was just played three times in the last ad break alone. #xfactorfinal — Eternal Fist Shaking (@SueCSylvester) December 11, 2016Also, on Saturday night viewers noticed another "subliminal message" from Matt where he wore black and everyone else wore white.
#xfactorfinal Matt Terry wearing black and everyone else white... not a subliminal message or anything ?
— Stacey (@StaceyS_C) December 10, 2016
#xfactorfinal already planting subliminal thoughts in voters heads... Matt Terry wearing black, in complete contrast to everyone on stage. — Don™ (@DonWxm) December 10, 2016
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