Confirmed: WhatsApp will begin to run advertisements on its messaging service
So. Many. Ads.
Whether you're scrolling through Facebook or Instagram, it's easy to notice the amount of ads that fill up your screen.
Within every five posts - or less - you'll find a company trying to sell you everything and anything under the sun.
And now it seems like Whatsapp might be going in that direction, too.
Brian Acton, who co-founded the messaging service, but left in September 2017 after Facebook bought it, said in a recent interview that he parted ways with the app because Mark Zuckerberg wants to add in ads in the Status feature.
He told Forbes: "Targeted advertising is what makes me unhappy. It was like, okay, well, you want to do these things I don’t want to do. It’s better if I get out of your way. And I did.”
After the interview was published, Whatsapp made a statement saying they will be rolling out ads in 2019, however, the app will still remain encrypted.
The spokesperson added: "Thanks to the team's relentless focus on building valuable features, WhatsApp is now an important part of over a billion people's lives, and we're excited about what the future holds."