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Food

04th Nov 2017

The first new Hershey’s bar in 22 years doesn’t have chocolate in it

Say what now?

Keeley Ryan

And then there were four.

For the first time in 22 years, Hershey’s have introduced a new bar.

But unlike the other three – the milk chocolate, dark chocolate, and cookies ‘n’ creme bars – there’s no chocolate involved in this one.

The classic candy company announced the Hershey’s Gold earlier this week, and it definitely sounds intriguing.

 

It’s made up of a caramelised creme with salty peanut and pretzel bits for an extra crunch.

Melinda Lewis, senior director/general manager of Hershey’s Franchise at The Hershey Company, said:

“The buttery, sweet taste of Hershey’s Gold bars provides an entirely new way for consumers to enjoy our brand.

“We use a proprietary cooking process to transform the white creme into a golden bar by caramelizing the creme, which helps maintain a sweet, creamy taste.”

But, in a bit of bad news, the bar is only available in America at the moment.

So if you know anyone heading Stateside over the next few weeks, you can always ask them to stock up on the sure-to-be-tasty treat.

The candy bar is due to hit stores in the US on December 1.

The last time that the confectionary company debuted a new candy bar was in 1995, when they introduced the Cookies ‘n’ Creme.

The original milk chocolate Hershey bar debuted in 1990, while the dark chocolate version appeared on shelves in 1939.