The important reason people are posing with pads on Twitter 1 year ago

The important reason people are posing with pads on Twitter

The #PadManChallenge is trending on Twitter today.

Many Indian celebrities are sharing pictures of themselves posing with pads to break the taboo that surrounds menstruation. The #PadManChallenge was launched just last week, with many notable names in India taking part to help raise awareness of the issue.

The initiative was launched in the lead up to the release of the new Bollywood film, Pad Man, which tells the story of Arunachalam Muruganantham and how he developed a revolutionary way of producing cost-effective pads.


The film has received huge praise and support from many of the country’s A-listers with the hashtag, #PadManChallenge, beginning to trend on Twitter in recent days.

From actors to businessmen and women, the trend is being embraced by many and has since become an online challenge. Tagging others in their posts, the hashtag is sure to spread far and wide and for a very important reason.

The film Pad Man is due for release on February 9.