Black Friday is in full swing, as is the hysteria over sales, racks, codes, times and deals. But not everyone has been taken in by the alluring bargains - in fact a global protest has been launched encouraging people to spend absolutely nothing for 24 hours instead, under the hashtag #BuyNothingDay. The campaign urges people to "participate by not participating" with pranks like stalking "those who have been infected by Black Friday" dressed as zombies chanting "buy buy buy". Here are 21 tweets that sum up why people are hating on Black Friday.

---

If you don't already have it, you likely don't need it. #BuyNothingDay

— lucy decoutere (@lucydecoutere) November 27, 2015

#protip create that "new massive tv" feeling for no money by dragging your sofa a few feet closer to the TV you have. #BuyNothingDay — Steve Lawson (@solobasssteve) November 27, 2015

Actually, I'm at work. But whatever you're doing, don't go shopping. We have too much crap already #BuyNothingDay pic.twitter.com/S8vmmwhktk

— Ben Buckland (@bsbuckland) November 27, 2015

Take the WalMart Pledge - https://t.co/8F2UwEder0 #BoycottBlackFriday #BuyNothingDay pic.twitter.com/gxFc12Gi6D — ToastyPoptart (@LollipopCrumbs) November 27, 2015

Today, I've mostly been unsubscribing from newsletters containing the words "Black Friday". #BuyNothingDay

— Rae S-G-M (@MmedeBeauvoir) November 26, 2015

Rejecting #BlackFriday Championing #BuyNothingDay @Adbusters pic.twitter.com/UrZmRr0fJb — Richard Bruno, MD (@richardbrunomd) November 26, 2015

Want less stress? Buy less stuff. #buynothingday #bnd15 pic.twitter.com/Ze3ELz75yT

— En köpfri dag (@enkopfridag) November 21, 2015

Found the old flasks from the back of the cupboard.... Fri morning Costa avoided! #BuyNothingDay @BuyNothingDay pic.twitter.com/Lgg3IztXEQ — paul (@paulatplym) November 27, 2015

As a former indie shop owner & general secondhand/ minimalist buyer, Black Friday makes me sad #bleakfriday #BuyNothingDay

— Claire (@iwanderandroam) November 27, 2015

Celebrating #BuyNothingDay with -- tadaaa -- bying nothing! #feelsogood — Katrine Hamborg (@KatrineHamborg) November 27, 2015

Forget the commercialism of Black Friday, save your money and meet up with your mates later down your local instead #BuyNothingDay

— hitwpompey (@hitwpompey) November 27, 2015

Not convinced? Check out this video which demostrates that Black Friday can seriously bring out the dark side in people (we're frightened).