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Published 10:10 11 Mar 2013 GMT
Updated 10:48 15 Jun 2015 BST
No, Kim Kardashian hasn't just been in a bloody accident or become the latest protagonist in a vampire flick, this is beauty's latest elixir of youth, the blood facial.
Kim was seen trying out the latest beauty technique on last night's episode of her reality show Kourtney and Kim Take Miami.
"I love trying anything that makes you look and feel youthful," she said.
The beauty treatment involved blood being drawn from her arm before the sample was spun in a machine to remove the platelets. The blood was then splattered onto the star's makeup-free face using tiny little needles.
"It stings a little," the medic who administered the treatment warned.
Kim's best buddy Jonathan Cheban looked like he was about to faint, obviously regretting telling Kim about the procedure.
"Owww! Oh my God. I will never get a facelift if it feels like that," she cried.
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Kim and Jonathan pose for an Instagram shot.
After the treatment, you are advised to sit still with ice packs on your face.
The treatment uses the patient's own blood to make improvements to the skin. The plasma from the blood is then extracted and used in the non-invasive procedure, with the aim of rejuvenating the skin.
The technique is an updated version of the traditional "vampire facelift", which involves a series of painful injections into the face.
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