“A bouquet is not always appropriate at certain times, especially with sadness or suffering..."

Flowers are a lovely gesture for many occasions, but there are some times when they may seem like not enough... or even too much. So, in order to spread a little kindness this summer, Bloom in a Box founder Aveline O’ Sullivan is encouraging the public to give back... with a little Bloom in a Box. The Galway-based business owner recently launched her #JustBeKind campaign, designed to capture all the love and caring that Irish communities have rediscovered in recent months. Asking people to be kind on social media is one thing, but Aveline wants us Irish to go one step further and gift one another a little boxed bloom. Bloom in a box is one single flower, elegantly presented in a gift box. It has a water vial, so it reaches its destination in perfect condition, and looks stunning as a long-lasting pretty display around the home or at a bedside. Among the blooms in question are sunflowers, orchids, gerbera and peonies. Aveline will even include an inspirational quote to help the sender say what words sometimes can't. As part of the initiative, Bloom in a Box will also donate €1 to Mental Health Ireland (MHI) for every order during the months of July and August. “Social media can be a cover for unkind words and thoughts," says Aveline. "The sad loss of Caroline Flack in the UK, and many horrible incidents across Irish social media in recent months, should be a reminder to #JustBeKind. "Words posted on social media can have a huge effect on people so I’m calling for people to think twice before posting. “A bouquet is not always appropriate at certain times, especially with sadness or suffering; whereas a single flower has power and meaning.  It represents a moment, and simply says I’m thinking of you." You can find out more about Bloom in a Box here.