Bridging the empathy gap: unsurprisingly, it pays to be kind
It's the hashtag on everybody's lips, minds, and Twitter feeds.
Recent entirely tragic events have led to an influx of concerns around how we treat each other, both on and offline, as the majority of us have reconsidered our own words, actions, and reactions to the world around us.
Being better, more considerate, and caring to those we interact with seems like a foolproof way to make the world a better place.
But, as always, actions speak louder than words. After all, if we can't see good being done elsewhere, it can sometimes be hard to do it ourselves.
New research conducted by Coca Cola has shown that for a lot of young people, there exists an "empathy gap."
Although 63 percent of people agree that listening to one another's problems would lead to a kinder and happier society, not everybody is willing to offer up a listening ear or a helping hand.
And why should they? Sometimes it can be incredibly difficult to offer any kind of rational and helpful advice when you, too, are struggling.
But the empathy gap isn't about forcing kindness or care. It's about making it a naturally occurring part of all of our days.
To fully investigate the empathy gap, Coca Cola decided to challenge Niamh Cullen, Stephen Byrne and Francesca McKee to give out as much love and positivity in real life as they did on social media.
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Coca-Cola set me the challenge of tracking my online Instagram likes, comments and reactions for a week to see if I could then share just as much kindness and love in real life 🥰 I was really nervous at first but it has been such a fun experience giving out all the love to friends, family and even strangers! Check out my stories to see how I got on💃🏻 Can you take on the challenge too? Tag me using #CocaColaChallenge ❤️ #Ad #CocaCola #CocaColaChallenge
The experiment showed that the trio shared positivity a staggering 1,245 times online over the course of a week, with the most compliments being shared on arguably the grimmest day of the week: Monday.
But real life isn't social media - and at the end of the day, who among us wouldn't love to be told we look class to our face any day of the week?
“I have invested so much time into positivity and kindness online that I had forgotten how meaningful it is to be kind to people face to face and the massive impact it can have," said Niamh.
"After tracking my interactions on Instagram, I was scared about what way people would react to me saying them face to face – but it reminded me how deadly Irish people are and how a small act of kindness can go such a long way."