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12th April 2016
07:54am BST

...But #redheads #freckles & #hazel #eyes are #beautiful NOT imperfections! #loveyourimperfections pic.twitter.com/3IzYXQ4I1s
— Rebekah Walker (@RebekahWalkerUK) April 11, 2016
Saddened by the @Match ads on the tube. Since when are freckles an imperfection?! #loveyourimperfections is damaging pic.twitter.com/oOQtvAeqpI
— Katharine Longworth (@Klongwo) April 11, 2016
#loveyourimperfections @Match @match_UK Disgraceful! Freckles are a sign of beauty! How to alienate half the UK! pic.twitter.com/aQS32n3UUE
— Pammiegee (@pam_gee) April 10, 2016
A spokesperson for the dating site spoke to The Guardian: "Our adverts reveal common perceived imperfections and quirks of Brits – these include freckles which some people who have them may see as an imperfection. We think freckles are beautiful and our posters are designed to encourage everyone who has them to be proud. "We’re sorry if anyone has been offended by our latest ad – that was not our intention – but we’re really encouraged to see so many people standing-up for what makes them unique"..@Match suggesting that #freckles are an imperfection. Not cool. #LoveYourImperfections pic.twitter.com/QPQAdGVwMl
— Charlotte Henderson (@charlottehendo) April 9, 2016
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