WHAT was he thinking.

Designer Tommy Hilfiger is facing backlash after comments he made about Gigi Hadid and how she wasn't thin enough to wear his clothes. Let's just remind ourselves, Gigi is a size 6 (EU). Tommy recently admitted that he thought she was too small in height and not thin enough to walk the runway with his clothes on, but signed her up to be the face of the brand because of her huge social media following. According to The Sun, Tommy was quizzed by stylist Joe Zee about why Gigi was wearing an oversized coat when she walked on the catwalk for the brand at New York Fashion Week in June. He replied, “Our casting director said, ‘She doesn’t really fit because you know she’s not quite as tall as the other girls, she’s not quite as thin. "They put a red, white and blue poncho on her. It covered a lot of her body unfortunately, but it received millions of hits." [caption id="attachment_318590" align="alignnone" width="584"] (Photo by Randy Brooke/Getty Images)[/caption] Naturally, people have been outraged by the comments and voiced their opinion on social media:

If Gigi Hadid is too short and fat to walk in the Tommy Hilfiger fashion show, can I be to short and fat to walk in the Tommy Hilfiger show?

— Alie Daniels (@alie_daniels) November 3, 2016

Apparently Gigi Hadid was to fat and short to walk in Tommy Hilfiger's show in 2015. I'm officially a potato.?? — Olivia DiMambro (@oliviadimambro) November 3, 2016

How the fuck does Tommy Hilfiger bodyshame Gigi Hadid???????? "She's too short and too fat." UNM!!!??? what??!1!2

— nicole | glory days (@growniaII) November 4, 2016

apparently Tommy Hilfiger thinks Gigi Hadid is "too fat." Jokes on them, I wasn't gonna buy their ugly clothes anyways — mina (@ItsMinaGerges) November 3, 2016

After facing backlash online Tommy tried to retract his statement by saying:

"The casting people put Gigi in the poncho and I was not happy. "I was saying, ‘Don’t hide her body.’ The suggestion that I thought she wasn’t thin enough upsets me to no end."