Dove issue apology after complaints of racism in online advert 4 years ago

Dove issue apology after complaints of racism in online advert

Dove has issued an apology after receiving complaints that their latest online advertisement was racist.

The company said that they "missed the mark" while trying to represent women of colour.

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The ad in question depicted a black woman taking off her T-shirt to reveal a white woman beneath the top.

The white woman then removes her T-shirt to reveal a woman of Asian descent.

The campaign was promoting Dove body wash. It was widely criticised on social media.

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Dove had since issued an apology for the ad which originally ran on Facebook.

They said:

"An image we recently posted on Facebook missed the mark in representing women of colour thoughtfully.

"We deeply regret the offence it caused."

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In a further statement, the company went to on to say that they had removed the three second ad.

“This did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs, and it should not have happened.

“We have removed the post and have not published any other related content. We apologise deeply and sincerely for the offence that it has caused.”