The site's homepage offers a range of websites to choose from, under which you can then create your false story, a practice which the site's developers refer to as "art".4REAL does not create the articles that go viral on Clone Zone, we merely facilitate them, 4REAL also does *not endorse any political party
— 4REAL (@4REALGLOBAL) March 1, 2016
Creative director Analisa Teachworth explained:
“We really come from the perspective that art can be anything."
“It’s a commentary on the culture of information spreading itself, like, the nature of the Internet."
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