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12th February 2015
09:47am GMT

Using #FiftyShadesofRed we'll be charting the most embarrassing call outs & giving safety tips http://t.co/r4Mu5pxAun pic.twitter.com/zhRvDlBpeC
— London Fire Brigade (@LondonFire) February 12, 2015
They also warned that they will be tweeting the most embarrassing call-outs it gets over the weekend and we’re sure that plenty of others will follow suit,
A campaign called Fifty Shades of Red has also been kicked off by fire brigades which asks people to stop and take a moment to think of what the possible outcome of compromising situations could be.
A man was stuck with 2 penis rings on for 3 days. If the ring doesn’t fit, don’t force it on #FiftyShadesofRed http://t.co/r4Mu5pxAun
— London Fire Brigade (@LondonFire) February 12, 2015
“The Fifty Shades effect seems to spike handcuff incidents so we hope film goers will use common sense and avoid leaving themselves red faced,” said Officer Dave Brown.

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