What were they thinking?
A Zara adverted has raised a few eyebrows today for its questionable choice of messaging. Muireann O’Connell, from TodayFM and TV3, spotted the advert in Dublin and shared a photo of it on Twitter.
It shows two thin models alongside the caption, “Love your curves”.
You have got to be shitting me, Zara. pic.twitter.com/tiOsJv5AVy
— Muireann O’Connell (@MuireannO_C) February 28, 2017
Muireann, along with everyone who has seen it, is not impressed.
@MuireannO_C Curves????!!! ??
— Lucy Kennedy (@KennedyLucy) February 28, 2017
@MuireannO_C @JNRutherford looking for “curvy” girls in this picture like pic.twitter.com/IEPJNXhWy5
— Kirsty MacLeod (@kirstyjean) February 28, 2017
@MuireannO_C The only curve is on the 6 on the size label of this jeans ?
— Dee Tunney (@deirdre82ie) February 28, 2017
@wearepaperplane @muireanno_c its ridiculous and giving a really bad impression to teens. shame on Zara.
— Mich ••• (@michlan) February 28, 2017
@MuireannO_C to people slating the models, you’re missing the point. @ZARA wake up. This is not curvy. #EatingDisorderAwarenessWeek
— @FozCornwall (@ChangeToThis) February 28, 2017
@Spriteling113 Maybe they’re both mathematical geniuses who study curves on complicated graphs
— Boyo; (@tainkirrahe) February 28, 2017
