We all know the routine.
Go for brunch, order from the menu and dive into the food once it arrives.
But with the rise of social media, it’s not shocking that you can occasionally be waiting to dig into your plate while a friend snaps their meal for a spot on Instagram.
Now a new study published in the
Journal of Consumer Marketing has found that pausing to take a moment to snap your food could actually make it taste better.
According to the study, diners who take a moment to snap a quick shot of their meal before eating prove it "increases attitudes and taste evaluations of the experience when consumption actually takes place."
Not sure if you believe us?
The researchers found that it was the fact that people take longer to eat the anticipated food that might cause your mouth to water.
The pausing for a moment builds up a slight suspense and you can appreciate the food you’re about to eat.
That, and you can look really interesting and stylish on Instagram when you’re eating out each week with a Bellini in the background shot.
