IBM Face Backlash Following Sexist Female Engineer Recruitment Drive
IBM has faced heavy criticism following their latest campaign – encouraging women to hack a hairdryer as part of their recruitment drive.
The #HackAHairDryer campaign was designed to encourage more women to apply for jobs within science and engineering, but the video campaign has left a sour taste in jobseekers’ mouths after implying women don’t like science.
As well as causing a backlash amongst online users for the choice in technology, The Telegraph adds that the video accompanying the campaign featured slogans including "Girls don't like science?", Women can’t code? Only men wear lab coats?"
Understandably, women were not impressed by the campaign launch:
— IBM (@IBM) December 4, 2015
Taking to Twitter, women started tweeting their own interpretations of the #HackAHairDryer campaign:
— Lienka (@Lienka8) December 7, 2015
— RebeccaDV (@della_rebecca) December 7, 2015
— ☆ Cinnamaldehyde ☆ (@cinnamaldehyde) December 7, 2015
— Sue Black (@Dr_Black) December 7, 2015
— Eilís Ní Fhlannagáin (@dirtycitybird) December 7, 2015
Maybe if you want to encourage women and break some stereotypes you shouldn’t opt for a beauty product to make your point.
Women are still vastly under-represented in the tech fields – with women making up just 30 per cent of Google’s workforce, and 31 per cent of both Facebook and Apple’s workforce.