Winners one and all! The 2015 Social Media Awards took place in Dublin's RDS on Wednesday night, honouring the best use of social media by organisations across the country. This year marked the fifth year of the hugely popular awards ceremony, sponsored for the first time by Maximum Media - the parent company behind Her.ie and our sister sites JOE.ie, SportsJOE.ie and HerFamily.ie. 2FM presenter Rick O'Shea took the reins on stage for the fun-filled event, with games of sock pairing and lollipop catching with a toy arm (no, really), taking place in between the presentations of 23 awards. Some of the most popular winners on the night included the team behind the excellent @GardaTraffic account and the folks from HairyBaby.com, while Aer Lingus earned themselves the unofficial sass award - using their acceptance speech to thank Ryanair "for showing us what not to do". The winners in full are... 1. Use of Facebook by a Small Business (In-House team managed) HairyBaby.com 2. Use of Facebook by a Medium+ Business (In-House team managed) – Sponsored by Strata3 Aer Lingus 3. Use of Facebook by a Business/Brand (Agency Run) SPAR Ireland 4. Use of Facebook by a Media Organisation BreakingNews.ie 5. Use of Facebook by a Non-Profit/Organisation Dublin Zoo 6. Best Business Twitter account – Agency Run Littlewoods Ireland 7. Best Business Twitter account – In-House Run – Sponsored by Kantar Media AA Roadwatch 8. Best Non-Profit/Organisation Twitter account Dogs Trust Ltd 9. Best Business Twitter Campaign AIB GAA 10. Best Mobile App World Rugby – Laws of Rugby 11. Best Use of Instagram LovelyBeards.com 12. Best Blog of an SME Chill Insurance 13. Best Use of Social Media by an SME – Sponsored by Blacknight Two winners Micro SME – Cuckoo Events Medium SME – Tour America 14. Best Use of Social Media by State Body – Sponsored by SENSORPRO An Garda Síochána 15. Customer Care using Social Media (Integrated) Electric Ireland 16. Best Experimental Format (Vine, Whatsapp, Snapchat) RTE Republic of Telly 17. Best Video/Video Campaign (non broadcast) Dublin’s 98FM – 98FM Best of Dublin Awards 18. Best use of Realtime Marketing – sponsored by Fandom Aviva Stadium Ireland vs. England 19. Zero Budget Social Media Campaign Kilmacud Crokes GAA Club – Faces behind the Purple & Gold 20. Best Integrated Social Media Campaign – Sponsored by Cloud90 Dublin Zoo – Dublin Elephants 21. In-house Team of the Year Lidl Ireland 22. Agency of the Year Radical 23. Grand Prix Dublin Zoo   All gallery pics via Ben Keenan