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23rd September 2015
11:39am BST

Not just any brand can pay to appear in the users’ Home feeds just yet—only brands with existing successful Instagram followings will be able to avail of advertising on site.
Instagram addresses this by explaining:
“Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands.”
The move is the first signs of Instagram looking to monetize the free picture sharing app.
Celebrities have long been using Instagram to promote products, with stars adding #spon or #sponsored to indicate endorsement products.Explore more on these topics: