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Life

16th Apr 2015

Love Beer? Love Ice-Cream? Your Dreams May Be Coming True…

Cheat day just became even more appealing...

Rebecca McKnight

Worried what beverage to enjoy with your tub of ice-cream? Worry no more, Ben & Jerry’s have the solution. 

The frozen treat makers have paired up with New Belgium Brewing to release an ice-cream-flavored beer.

Coming to a freezer near you this autumn, Ben & Jerry’s Salted Caramel Brownie Brown Ale Beer.

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Both companies are registered as “beneficial corporations”, meaning they meet high standards of social and environmental performance. The partnership includes plans for the beer to raise awareness around issues they companies are passionate about.

“We’re big fans of New Belgium Brewery, their values, and their fun culture and, of course, their beer,” Ben & Jerry’s senior global marketing manager Jay Curley said in a statement. “We’re excited for the campaign we’ve developed together. When two B Corps collaborate, our fans can expect something both delicious and impactful.”