
Life

Share
16th April 2015
12:24pm BST

Both companies are registered as "beneficial corporations", meaning they meet high standards of social and environmental performance. The partnership includes plans for the beer to raise awareness around issues they companies are passionate about.
“We’re big fans of New Belgium Brewery, their values, and their fun culture and, of course, their beer,” Ben & Jerry’s senior global marketing manager Jay Curley said in a statement. “We’re excited for the campaign we’ve developed together. When two B Corps collaborate, our fans can expect something both delicious and impactful.”Explore more on these topics: