MTV Under Fire: Riding Sheep And Jiggling Boobs… All Before Half Seven

MTV are under fire after it aired a “sexually-suggestive” TV ad for reality TV show The Valleys when children could have been watching.

The trailer for the Welsh show is being slammed by the advertising watchdog after it featured a girl clutching her bare bum, a woman jiggling her breasts and two girls riding a sheep. The house party also featured girls licking a guy’s nipples and a woman rubbing foam into another girl’s boobs.

The ad concluded with a voiceover saying: "The harder they party, the harder they fall.”

All before 7:30pm.

The ad showed scenes usually saved until after the watershed.

The Advertising Standards Authority in the UK received a number of complaints about the trailer, as people complained that young children could have been watching the channel.

The ASA said: "Many of the interactions between individuals at the party were depicted with a sexual element and we considered that the overall tone of the ad was sexual.

"We therefore considered that the ad was not suitable for broadcast when younger children might be watching."

It added: "We concluded that the ad was not suitable for broadcast before 7.30pm and that the scheduling restriction applied was not sufficient."

MTV was warned that the ad must not appear again in its current form before 7.30pm.