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9th January 2018
08:52am GMT
Now, he is completely different.
BirdEye, the brand behind the fish products, has decided to replace the much-loved character. While he still has the beard and Captain look he's a much trendier version.
56-year-old Italian actor Riccardo Acerbi has been cast in the role after impressing the folks at BirdsEye with his 'genuine approach' to playing the character.
Commenting on the decision to replace the character, a spokesperson for the brand told The Sun:
"With almost 35 years' experience in front of the camera, Riccardo nabbed the role following a rigorous audition process at which he impressed Birds Eye with his genuine approach to portraying the Captain and love of the sea. He has already impressed fans with one woman writing on Twitter that he "can grill my fish finger any day of the week."People were swooning over him online.
Sudden crave for fish fingers. Hello #CaptainBirdseye! ? pic.twitter.com/oiDDmtzGyx
— Nicola Hume (@Nicola_Hume) January 9, 2018
Well helloooooooo new Captain Birdseye *pretends to drown* pic.twitter.com/p7Z5nL6Tv9
— Guy Pewsey (@guypewsey) January 9, 2018
I'm not gonna lie, I think the new Captain Birdseye is a silver fox! @Nicola_Hume ❤️ pic.twitter.com/0yjd7dbQ1U
— Heart Sussex (@HeartSussex) January 9, 2018
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