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16th March 2015
08:06pm GMT

For Brock, the conversation couldn’t go any better… until this happened:
When Brock checked out Ava’s Instagram profile there was a problem…
There was only one picture on the profile. For a film’s US premiere taking place at the SXSW festival in Austin that evening:
The marketing stunt was all a ploy to get people talking about the new ex-Machina film. Similar to Brock’s tale, the film follows a young coder who’s selected to take part in an experiment in artificial intelligence by evaluating the human qualities of a beautiful love machine called Ava. And the profile picture? Well that’s the Swedish actress Alicia Vikander who plays Ava in the film. Ok, it’s a little harsh… but it’s definitely one way to drum up some attention for a new film.
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