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25th January 2016
06:01pm GMT

The ‘anchor decoy’ is basically an item on the menu that stands out for all the wrong reasons (by usually being considerably more expensive by its rival options).
Rather than intending to sell the inflated priced item to the customer, restaurants use this bait to encourage consumers to view the other options as better value for money.
As well as being highlighted or placed in a prime space on the menu, anchor decoys are more common on menus where they remove the € sign – proving to ‘minimise price sensitivity’ to people weighing up their eating options.
While you’re likely heading out to celebrate or relax over a delicious dinner, it might be worth keeping an eye on these little tricks so you have some extra cash for that extra glass of wine at the end of the meal.Explore more on these topics: