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23rd September 2018
10:57am BST

"An upsetting dystopian future has emerged where women no longer have a say. However, we say be bold and speak your mind in this exclusive Brave Red Maiden costume."
The outfit garnered a lot of criticism online due to the plot of the series itself, which follows a group of women who are dehumanised and raped, their only function being to carry children.
In the show, the women wear long red capes and white bonnet headpieces to keep their bodies and faces hidden from the public.
Many took to Twitter to express their confusion and annoyance that such a costume exists.
https://twitter.com/amyloudoherty/status/1042979125521080321
https://twitter.com/JessicaValenti/status/1042931440755781633
https://twitter.com/girlonetrack/status/1042885995719475201
However, others thought that the costume represented exactly what The Handmaid's Tale was trying to portray - that women will always be sexualised by men even when wearing a long red cloak with a bonnet.
These people were mercilessly shouted down by the other people who found the costume offensive, however, eventually leading to Yandy removing the product from their website and issuing a statement.
They said:
"Over the last few hours, it has become obvious that our 'Yandy Brave Red Maiden Costume' is being seen as a symbol of women's oppression, rather than an expression of women's empowerment. "This is unfortunate, as it was not our intention on any level. "Our initial inspiration to create the piece was through witnessing its use in recent months as a powerful protest image."
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