There is VERY good news for the 70 per cent of Irish people that prefer spending time on their smart phone rather than having sex today.

According to Durex, the future of sex has arrived... and it's handheld. (No giggles in the back)

The company has today revealed that it has diversified into digital technology ahead of a major product launch it claims could revolutionise our sex lives. With almost three-quarters of Irish adults more likely to be found checking their smart phone rather than having sex, this new digital breakthrough is bound to be welcomed news.

Durexlabs is the company’s first significant step into the digital marketplace, with the division’s manifesto being to "embrace changing social behaviours and the paradigm of intimacy and mobile technology".

The company describes as its first game-changing product a "technological breakthrough that will actually help users achieve an orgasm".

It was developed in partnership with tech entrepreneur Susie Lee, CEO of Siren Mobile.

Richard Arnold, Head of Research and Development Durex, says: “With our deep understanding of arousal and the impulses involved, it was only natural for us to look at how we could combine this with digital technology.

“We took inspiration from modern habits and our ever growing reliance on portable technology for virtually everything in day to day life, and our market research has identified a genuine desire for this technology in our sex lives.”

Susie Lee, CEO of dating app Siren, says: “It’s been such an incredibly exciting process working with Durexlabs.  Through the proliferation of smart phones, social media and dating apps, technology has proven a hugely successful medium in bringing people together and maintaining close relationships. With Durexlabs we are taking the next vital step by embracing technology to amplify human connection in the bedroom and improve our sex lives.”

Fancy giving a helping hand in the testing stages? (We know, we know). Durex is now looking for beta testers around the world to be the first to experience this new breakthrough.

Anyone can register their interest in advance for updates from Durexlabs via www.durex.com/durexlabs where they will receive a first look and free access opportunity for a limited period. Worth a shot...