Whoever runs the social media account for Tesco deserves a round of applause (or a raise, just a thought). Dav Nash took to Facebook this week to inform the supermarket chain that his ice-cream was missing its chocolate filling. To be fair, his complaint was imaginative and set the standard for Tesco's response. The company (or the social media manager to be precise) then brought their A-game and the fairytale theme is genius, particularly the sign-off "Stephen - Warrior of Tescodonia". Here is the genius post in full (pictured below): "Once upon a time a customer of the magical kingdom of Tescodonia bought some delicious strawberry & vanilla cones, but alas the gnomes from choccy village who make our chocolate based products was attacked by a vicious dragon and the chocolate was burned to a cinder. The customer was without one of the most vital ingredient in their cone, this was a tragic day in Tescodonia. From the sherbet mountain a glimmering warrior appeared, a warrior that defends Tescodonia and all of its customers, this warrior was also on a massive sugar buzz. He rode down on his unicorn which kept on changing colour, a friend of the warrior, Sharbra, the fierce tiger, came to tell the warrior of the disaster which has struck. The warrior got rid of the unicorn as the changing colours gave him a headache. The warrior and Sharbra vowed to restore peace to Tescodonia and bring retribution to Dav, the mighty customer. The warrior is me... Sharbra and I, would like to inform the wizards who are the suppliers of the Free From products of Tescodonia and refund you. But first we need some information for this quest, can you supply me with the following: *Name (if different to Facebook) *Address *Email *Price paid *Which store this was from *Picture of date code *Barcode *Supplier code (starts with SC) *Is it okay to pass these details to the supplier? With your help Sharbra and I can restore peace to Tescodonia, will you accept the quest Dav, the Cone King? Till we meet again Dav, the Cone King Stephen - Warrior of Tescodonia". Tesco's social media skills have made headlines more than a few times in the past. There was the response to the disappointing bacon, the cheesy puns that we're still laughing over and their take on the Drake Twitter feud. Slow clap.