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9th January 2016
02:34pm GMT

Image via L'Oréal
Speaking about the new innovation, Guive Balooch, global vice president of L'Oreal's Technology Incubator said:
"The key was to design a sensor that was thin, comfortable and virtually weightless so people would actually want to wear it.
"We're excited to be the first beauty company entering the stretchable electronics field and to explore the many potential applications for this technology within our industry and beyond".
Reports say the patch will be available in more than 15 countries and there's no confirmation yet on the cost.Explore more on these topics: