There was a special message behind these billboards in Dublin and Cork

Brought to you by Tesco Did you spot these a-moosing billboards in Dublin and Cork?

Ireland is celebrated around the world for its lush green landscape and top quality beef production.

As much as we complain about the weather, our climate results in some of the best conditions for growing grass in the world.

These rich soils produce lush grass for cattle to graze and Tesco picked some of the different grass blends found on farms across the country to grow on billboards in Dublin and Cork.

 

That's real grass, that actually needed to be watered on a daily basis; so if you spotted a guy with a flower pot and a ladder walking around Dorset Street, don't worry... he knew what he was doing!

Whether you’re barbecuing in the sun or grilling in the rain this summer, Tesco’s own brand fresh meat will be 100% Irish, 100% of the time.