Ridiculous.

Buying a glossy fashion magazine will set you back anywhere from €3-€5 and sometimes more. With that sort of money, you'd want to be getting some decent reading material. It's okay to have the odd pictures or adverts to glance at but you'd like to think the magazines had more actual content rather than pictures from brands or, at the very least, an equal amount. This guy has just compared some magazines and the result is pretty shocking. He's described it as "the ugly truth hidden in beauty and fashion magazines". He took two different types of magazines, weighed them and made note of the amount of pages. One weighed 1.15kg and had 426 pages, the other weighed .42kg and had 244 pages. He then decided to remove all the pages which had ads or paid content in them. Of the first magazine, where it has 426 pages, he pulled out a shocking 364 of them. That's 85% of the magazine dedicated to adverts. The second magazine was very similar with 158 of the 244 pages being removed. He also goes on to talk about the effect these images and adverts have on the women reading them with a staggering 70% of women feeling guilty, ashamed or depressed after just 3 minutes of reading them. Due to the nature and look of the adverts, they can cause insecurities and can, in turn, lead to bigger issues in the long run. Some companies have recently admitted to using computer generated bodies for their adverts, setting unrealistic body standards. You can watch his full debrief of the glossy magazines here: