What's even more annoying than periods themselves, is how they are portrayed in advertisements for sanitary towels and tampons.
A lot of the same we see women wearing tight white jeans, frolicking in meadows, while an unnamed blue liquid is poured on to the pad to show how absorbent it is.
It's hardly a representation of the reality of what periods are - a lot of blood every four to six weeks leaking out of your body and making you really uncomfortable.
That's why this new Bodyform advertisement is just fantastic. The title is simply - Blood. It shows various strong athletic women killing it in their chosen physical activity, whether that's ballet, swordfighting, running or skateboarding.
It shows the woman running, falling getting injured and, yes, bleeding.
The tagline is 'No blood should hold us back'.
There should be more advertisements like this.
Watch it below:
Worrying about your biological clock creeps up on you, and it’s a haunting feeling Time is a funny thing because it only feels like yesterday when I was walking home from school, discussing the latest episode of Skins, and worrying about who I should ask to my debs. Somehow, 15 years have passed since those […]
‘Will save a fortune on heating’ A previously sold-out heated blanket is back in stock and helps ‘save a fortune’ during the winter months. With cold temperatures set to return as we head into late January and early February, people will be looking for cost-effective ways to stay warm at home. Silentnight’s Heat Genie Self-Heating […]
Many women felt insufficiently informed about the risks of induction A new study has found that two-thirds of women weren’t told of the risks of induction. Many admitted that they felt ‘uninformed’ when they were induced. The University of Limerick study analysed the experiences of 1,091 women, and found that 49.3% said they were not […]
